Nikka Whisky officially releases information on the launch of “Nikka Frontier,” its first new brand in four years. Features, price, etc. are introduced.
Nikka Whisky celebrates its 90th anniversary with a new concept, new ambassadors, and announced capital investments.
As part of the move, information on the launch of a new brand, Nikka Frontier, has been released. We would like to introduce this whisky, which had been talked about a little before it was officially announced.
1. Nikka Frontier
Quote: Nikka Whisky official website
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“Nikka Frontier” was developed on the occasion of Nikka Whisky’s 90th anniversary to return to its roots and pass on to future generations the frontier spirit of the company’s founder, Masataka Taketsuru, who pioneered the history of Japanese whisky.
By using the heavy peat malt base from the Yoichi distillery, where the company was founded, as the key malt, and by blending malt whisky at a ratio of 51% or more, even though it is a blended whisky, the rich malt aroma and pleasant smoky flavor can be enjoyed. In general, whisky production involves “cold filtration” to prevent the formation of cloudy and lees, but this product is “non-chill filtered” at room temperature, which allows a rich aroma and a complex flavor to be experienced. The bottle is designed to show the full range of liquid colors.
The bottle has a simple design that shows the full liquid color. The front of the bottle features a large “N” in the same font as the corporate logo “NIKKA WHISKY” in the center, and the “Nikka emblem” is applied to the cap seal. On the back side, a design of a sacred straw rope is engraved. This is derived from the fact that Masataka Taketsuru’s birthplace was a sake brewer, and the distillery’s pot still is covered with a shimenawa, expressing the founder’s passion for whiskey making.
Reference: NIKKA FRONTIER｜Products｜NIKKA WHISKY
1-1. Product Specifications
| Product name | Nikka Frontier |
| Distinction by alcohol | Blended Whisky |
| Year of distillation | ー |
| Number of bottlings | ー |
| Number of units | 48% |
| Volume | 500ml |
| Reference retail price | 2,200 yen (tax included) |
| Manufacturer | Nikka Whisky |
Lastly: Recommended Books on Japanese Whisky
If you want to learn more about Japanese whisky, which is a global trend, we highly recommend these books.
(1).Whisky Galore Vol.29 December 2021 issue
In the December 2021 issue of Whisky Galore, published by the Whisky Culture Research Institute, we report on 11 Japanese craft distilleries, including some that are open to the public for the first time, under the title of “Japanese Whisky Craft Frontline,” the first of three consecutive issues. Why did the popularity of Japanese whisky and the craft boom occur? We will examine with interviews. Chichibu Distillery / Chichibu No.2 Distillery / Mars Shinshu Distillery / Mars Tsunuki Distillery / Kanosuke Distillery / Hioki Distillery / Ontake Distillery / Osuzuyama Distillery / Kaikyo Distillery / Hanyu Distillery / Konosu Distillery
(2). Japanese Whisky as an Education for Business
This is a book written by Mamoru Tsuchiya, a world-famous whisky critic and representative of the Whisky Culture Research Institute, titled “Japanese Whisky as a Culture that Works for Business” .
The book covers the basics of whisky, the introduction of whisky to Japan, the birth of Japanese whisky, advertising strategies and the rise of Japanese whisky, and the current rise of craft distilleries. This is a book that summarizes Japanese whisky in a very easy to understand way.
(3). Whisky and I (Masataka Taketsuru)
Masataka Taketsuru, the founder of Nikka Whisky, devoted his life to brewing whisky in Japan. This is a revised and reprinted version of the autobiography of a man who simply loved whisky and talked about himself. The book vividly depicts the days when he went to Scotland alone to study as a young man and overcame many hardships to complete Japanese whisky, as well as his companion, Rita.
(4). A Letter of Challenge from a New Generation Distillery
Launching in 2019. With the world experiencing an unprecedented whisky boom, what were the managers of craft distilleries thinking and what were their thoughts as they took on the challenge of making whisky? This book tells the stories of 13 craft distillery owners, including Ichiro Hido of Venture Whisky, famous for his Ichirose Malt, who inspired the birth of craft distilleries in Japan.
(5). Whiskey Rising
This is the Japanese version of Whisky Risng, published in the US in 2016, with much updated content. Not only does it describe the history of Japanese whisky in detail, but it also includes data on all the distilleries in Japan, including the craft distilleries that have been founded in recent years. The book also includes descriptions of the legendary bottles that have been released, as well as information on bars where Japanese whisky can be found.
